Mobile first design is the best recipe
We improve the consumer experience with a mobile first approach
More than 70% of users visit Gallina Blanca website on their mobile phones and Google indexes mobile content first. It is easy to guess how we rethink the web design: from a mobile-first perspective. The big consumption companies are already mobile and we adapted Gallina Blanca website to this new reality to relaunch its reputation and digital branding.
Gallina Blanca website redesign was not rewriting or restructuring content. But we bet on a content first approach for two reasons: we had to take advantage of the recipe’s website SEO positioning and improve the consumer experience. SEO and UX writing team worked together to generate greater impact through the words.