Colorful Culture
At Fail Fast, we're experiencing an exciting moment of transformation. Our visual identity is evolving to reflect our current essence, and the concept guiding us is colorful. This idea transcends mere inclusion of vibrant colors: it represents our celebration of diversity, creativity, and innovation, as well as the energy and passion our team puts into everything we do.
1. 3D: We believe that the challenge of 3D no longer lies in hyperrealism but we are going through an evolution towards abstraction. We created something not geometric, without a defined shape or a name, symbolizing the era of constant change we live in.
2. Color palette: Since our new mantra revolves around this colorful concept, we opted for a new and vibrant color palette that does not have one color, but 7 primary colors.
3. Typography: The Neue Machina typeface was chosen to perfectly embody our philosophy of innovation and adaptability, providing the rational counterpoint necessary to complement colorful.
A new concept: the merge era
These elements are not just design tools but living expressions of our culture. They convey the values of Fail Fast, a community of diverse, enthusiastic, and above all, creative people.
Colorful Spirit
The color palette of our new brand is reflected on every page of the new website. We wanted to place special emphasis on our partnership with our clients, something reflected in the Work page of our website. A section that not only showcases our work but also demonstrates our commitment to our clients: each Case Study adopts the corporate colors of each project, as a way to show that the success of our clients is also our success.
A diverse, digital playground
At Fail Fast, we aim to foster a dynamic community of diverse voices and perspectives. That’s why we've built a digital Playground that goes beyond a simple blog: it's a showcase of our passion and dedication, where we share insights, news, events, and resources developed for our community.
OUR MULTIDISCIPLINARY TEAM
Finally, let’s talk about the most fun page of our new website, which is our new Team page. As you all know, a great studio doesn't function without a great team. At Fail Fast, we believe that our greatest asset is the diversity within our team, and we wanted to reflect this variety and mix of profiles in our new design. Each talent brings their unique experience to our collective vision.
A new concept: the merge era
These elements are not just design tools but living expressions of our culture. They convey the values of Fail Fast, a community of diverse, enthusiastic, and above all, creative people.
Colorful Spirit
The color palette of our new brand is reflected on every page of the new website. We wanted to place special emphasis on our partnership with our clients, something reflected in the Case Studies page of our website. A section that not only showcases our work but also demonstrates our commitment to our clients: each Case Study adopts the corporate colors of each project, as a way to show that the success of our clients is also our success.
A diverse, digital playground
At Fail Fast, we aim to foster a dynamic community of diverse voices and perspectives. That’s why we've built a digital Playground that goes beyond a simple blog: it's a showcase of our passion and dedication, where we share insights, news, events, and resources developed for our community.
OUR MULTIDISCIPLINARY TEAM
Finally, let’s talk about the most fun page of our new website, which is our new Team page. As you all know, a great studio doesn't function without a great team. At Fail Fast, we believe that our greatest asset is the diversity within our team, and we wanted to reflect this variety and mix of profiles in our new design. Each talent brings their unique experience to our collective vision.
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Key result
We celebrate the diversity of multidisciplinary talents that define Fail Fast.