Creamy content | Crafting TGT's Digital Presence. Content and Brand Strategy for Cheese Lovers
Work
/
Product Design
/
TGT

Creamy content

TGT is the leading cheese producer in Spain, with 17 branches across the country and a dozen factories. TGT is associated with DOP cheese and produces the widest range in Spain: Manchego, Roncal, Idiazabal, fresh cheese from Murcia, Tetilla, Cabrales, and Mahón.

As a B2B brand aiming to transition to B2C, it entered a scenario where it had no digital presence and was largely unknown to consumers.

We were tasked with designing the digital strategy, creating their new website, developing a branded content strategy, and launching their Instagram account from scratch, which quickly became the hub of their cheese-loving community.

Here's how we devised, designed, and executed a content plan focused on acquiring traffic and engaging their community, both on the website and social media.
Whether you've already eaten or not, here are the creamiest contents you've ever seen.

CONTENT STRATEGY

We created the "Experiences" section where users can find recipes, cheese boards, pairings, and, leveraging TGT's multiple traditional cheese factories, we designed two tourist routes in the northern and southern regions of Spain for visitors to explore.

RECIPE CO-CREATION WITH CHEF ARTUR MARTÍNEZ

With our strategy clear, we only lacked one ingredient: the chef. We involved one of Spain's finest chefs, the talented Artur Martínez, and his team in the project and conducted several co-creation sessions using TGT products. The result? Finger-licking good!

CONTENT STRATEGY

We created the "Experiences" section where users can find recipes, cheese boards, pairings, and, leveraging TGT's multiple traditional cheese factories, we designed two tourist routes in the northern and southern regions of Spain for visitors to explore.

RECIPE CO-CREATION WITH CHEF ARTUR MARTÍNEZ

With our strategy clear, we only lacked one ingredient: the chef. We involved one of Spain's finest chefs, the talented Artur Martínez, and his team in the project and conducted several co-creation sessions using TGT products.
The result? Finger-licking good!

Spaghetti with beer-infused bolognese and Leyendas de Baztán cheese with truffle. Need to say more?

Stuffed potatoes with spinach and Roncari Blue cheese. Can you imagine? 🤯

Curried cauliflower soup with cod 🤩. I have to try it this weekend!

Oh, mama! Goat cheese pearl skewers filled with berries in a sweet vinaigrette. 😋

Caesar salad. I saved this one for last because it's what I'm going to prepare for dinner tonight... it's only 6:00 pm, but looks like I’ll be having dinner at 7:00 pm!

AUDIOVISUAL PRODUCTION

We're sharing some of the recipes and culinary experiences we designed and produced for TGT. They all look spectacular, but the truth is they taste even better. It's a shame we can't share their aromas with you. Enjoy!

Spaghetti with beer-infused bolognese and Leyendas de Baztán cheese with truffle. Need to say more?
Stuffed potatoes with spinach and Roncari Blue cheese. Can you imagine? 🤯
Curried cauliflower soup with cod 🤩. I have to try it this weekend!
arrow left
arrow right
Spaghetti with beer-infused bolognese and Leyendas de Baztán cheese with truffle. Need to say more?
Stuffed potatoes with spinach and Roncari Blue cheese. Can you imagine? 🤯
Curried cauliflower soup with cod 🤩. I have to try it this weekend!
Oh, mama! Goat cheese pearl skewers filled with berries in a sweet vinaigrette. 😋
arrow left
arrow right
Spaghetti with beer-infused bolognese and Leyendas de Baztán cheese with truffle. Need to say more?
Stuffed potatoes with spinach and Roncari Blue cheese. Can you imagine? 🤯
Curried cauliflower soup with cod 🤩. I have to try it this weekend!
Oh, mama! Goat cheese pearl skewers filled with berries in a sweet vinaigrette. 😋
Caesar salad. I saved this one for last because it's what I'm going to prepare for dinner tonight... it's only 6:00 pm, but looks like I’ll be having dinner at 7:00 pm!
arrow left
arrow right
Spaghetti with beer-infused bolognese and Leyendas de Baztán cheese with truffle. Need to say more?
Stuffed potatoes with spinach and Roncari Blue cheese. Can you imagine? 🤯
Curried cauliflower soup with cod 🤩. I have to try it this weekend!
Oh, mama! Goat cheese pearl skewers filled with berries in a sweet vinaigrette. 😋
Caesar salad. I saved this one for last because it's what I'm going to prepare for dinner tonight... it's only 6:00 pm, but looks like I’ll be having dinner at 7:00 pm!
arrow left
arrow right
Spaghetti with beer-infused bolognese and Leyendas de Baztán cheese with truffle. Need to say more?
Stuffed potatoes with spinach and Roncari Blue cheese. Can you imagine? 🤯
Curried cauliflower soup with cod 🤩. I have to try it this weekend!
Oh, mama! Goat cheese pearl skewers filled with berries in a sweet vinaigrette. 😋
Caesar salad. I saved this one for last because it's what I'm going to prepare for dinner tonight... it's only 6:00 pm, but looks like I’ll be having dinner at 7:00 pm!
arrow left
arrow right
Spaghetti with beer-infused bolognese and Leyendas de Baztán cheese with truffle. Need to say more?
Stuffed potatoes with spinach and Roncari Blue cheese. Can you imagine? 🤯
Curried cauliflower soup with cod 🤩. I have to try it this weekend!
Oh, mama! Goat cheese pearl skewers filled with berries in a sweet vinaigrette. 😋
Caesar salad. I saved this one for last because it's what I'm going to prepare for dinner tonight... it's only 6:00 pm, but looks like I’ll be having dinner at 7:00 pm!
arrow left
arrow right

KEY RESULT

Our experiences generated great interest in TGT's products.